A five-year commitment to making data-driven sponsorship measurement the standard across global esports.
Utrecht, Netherlands / Frankfurt, Germany, 21.04.2026 - Team Liquid, one of the world’s most iconic esports organisations, and Shikenso, the leading AI-powered sponsorship analytics provider, today announced a five-year extension of their partnership, marking one of the longest and most significant data partnerships in the history of esports.
The extended agreement reinforces Team Liquid’s long-term commitment to transparency, innovation, and data-driven commercial excellence. Through Shikenso’s AI-powered analytics platform, Team Liquid will continue to comprehensively track, measure, and optimise sponsor exposure across all relevant digital and broadcast channels, including livestreams, video-on-demand, and social media platforms. The partnership enables precise reporting, strategic optimisation, and consistent valuation standards, all critical capabilities for a global organisation operating across multiple titles, regions, and commercial partners.
“This long-term partnership with Shikenso is based on our confidence in their technology's ability to meet our needs for consistent and accurate sponsorship measurement. We demand a lot from our partners due to the size and scope of our business, and Shikenso continues to innovate based on our feedback and suggestions. A collaborative relationship like this is difficult to find, which is why we are excited to continue for another 5 years.”, said Isik Aysev, SVP of Commercial, Team Liquid
"This five-year extension is more than a renewal. It’s a statement for the entire esports industry” said Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso. “Team Liquid has consistently set benchmarks for professionalism and innovation. Their long-term trust in our technology reflects a shared vision: to establish data-driven sponsorship measurement as the industry standard, not the exception."
The announcement comes as Team Liquid continues to compete at the highest level across multiple premier esports titles while expanding its global brand footprint. The extended partnership ensures that Team Liquid and its partners benefit from consistent, transparent, and future-proof sponsorship analytics, setting a new benchmark for long-term collaboration in esports.
About Team Liquid
Team Liquid is an esports and gaming organization founded in 2000 in Utrecht, the Netherlands and led by its founder and Co-CEO Victor Goossens, and Co-CEO Steve Arhancet. The organization has over 120 athletes competing across multiple esports titles, including League of Legends, Counter-Strike, Dota 2, VALORANT, Rocket League, Rainbow Six Siege, Fortnite, and more. With over $47M in prize money won and 600M tournament hours watched throughout its history, Team Liquid is the most successful esports team in the Western market in terms of competitive achievement, esports viewership and fan engagement. Their international operations are housed in a facility network with a total combined floor space of 5,500 square meters called the Alienware Training Facilities, located in Utrecht, São Paulo, Brazil and Los Angeles, California.
In addition to its premier esports team franchises, Liquid Enterprises operates various business units created to complement its athletic brand. This includes influencer management agency Liquid Media, the world’s most popular esports wiki Liquipedia, a full service video production company known for its high-quality esports documentary-style filmmaking, and a creative agency focused on fashion, design, and apparel.
In September 2016, controlling interest in Team Liquid was purchased by esports ownership group, aXiomatic. aXiomatic leadership includes Co-Executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh who together represent an unparalleled team of sports, technology, entertainment and investment industry titans. Other notable investors include NBA legends Michael Jordan and Magic Johnson, Steve Case, and David M. Rubenstein.
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso® equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximise performance.
Because ROI is a numbers game. So play it to win.
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